Coupons & Offers are structured promotions designed to communicate a specific deal—such as a discount, promo code, expiration date, or special incentive—and are displayed to publishers as deal-focused listings. They differ from Creatives, which are advertising assets such as text links, banners, or widgets used to promote a brand or product more generally.
Here are the steps you can take to set up and edit Coupons & Offers inside the platform:
1. Go to Programs > Coupons & Offers.
2. Select the Program you want to add a coupon/discount offer for.
3. Click the “Add Coupon or Offer” button.
4. Provide Coupon/Offer Details:
- Select Program
- Enter Destination URL (must match program URL)
- Enter promotional text to be displayed/published
- Enter description of promotional offer (shown only to publishers)
- Select Promotion type
- Enter Coupon Code
- Select Activation Date & Time of day
- Select Expiration Date & Time of day
- Select whether you want the coupon or offer to auto-renew
- Set which publisher(s) coupon promotion is visible and available to use (optional)
(Note: The Default is Coupons will be Visible to all Publishers) - Click “Save”
5. Optional: You have the option to make coupon creatives “Visible to Selected Publishers.”
- Before clicking to Save, click the circle for “Visible to selected publishers”
- Enter publisher name or ID# and click the “+” sign to select them in the results
- With all publishers selected, click “Save”
Your publishers will now be able to promote your coupon and offer. We recommend utilizing the Message Center to inform publishers about your new promotions.